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Bookseller Exclusives 
 
One of our previous programs, a Jayne Castle Collector's Packet for the novel OBSIDIAN PREY, was a smashing success with bookstores. 
 
Bookstores order a number of packets to match the number of books pre-ordered from the publisher.
 
We ship out the packets to arrive in bookstores in advance of the street date.
 
We also advertise the promotion to readers which gives them the opportunity to call you to pre-order a book and reserve a packet.
 
 
Qualified Booksellers Only
 
If you regularly stock new books and have a business license, you qualfiy! 
 
How does it work?
 
Join our bookseller mailing list and we will keep you up to date on any upcoming promotions. 
 
You review our current promtions and determine which will be of value to your customers.  If you choose to participate you just place an order with us. 
 
Promotional packets are sometimes limited editions and some of our clients place limits on the number of packets that any one bookstore can order.  If you have more customer pre-orders than the packet limit, let us know.  We will work with the author on your behalf to try to get you more packets.
 
Bookseller Exclusives are tied to pre-orders.  The order window for packets is usually cut off two to three weeks before the street date of the novel so we have time to mail you the packets.
 
We will also list you as a "participating bookseller" on our website.  Readers will be directed to this list so they can place orders with you.
Does it Work?
 
Jayne Castle worked with us to create a First Edition Collector's Packet to accompany the release of OBSIDIAN PREY.  The packet included:  one Limited Edition Collector's Card and one Bookplate (both signed by Jayne Castle), one bookmark, and one mini card promoting Jayne's next novel, FIRED UP written as Jayne Ann Krentz.  These items were placed in a plastic envelope and sealed with a sticker bearing the logo of Jayne's Arcane Society book series.
 
With very little promotion over 30 bookstores signed up to participate in the packet giveaway and together ordered over 750 packets.  The most successful store was Jayne's local bookstore.

 

Jayne held a signing at her local bookstore and agreed that she would provide enough packets to cover all of their books sales up to the release date and she would personally sign every book that was ordered by then.  We thought we were committing a small order, but we had to prepare over 300 packets for Jayne's local shop!

 

Not only was this promotion a success for the independent bookshops that participated, but it also propelled OBSIDIAN PREY to #6 on the New York Times Bestseller List.  The highest debut ever for a Jayne Castle title!

 
Join us 
 
Please view our current promotions and then contact us to join our growing list of booksellers and to place your order. 

 

 

 

 

 

Jayne Castle's Limited Edition OBSIDIAN PREY Collector's Card